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Brands | Market Research | Marketing Drinks after the crisis

What will surprise people // What makes beverage brands stronger.

11/10/2020 11:30:00 AM – 11/10/2020 12:45:00 PM

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  • Lecture
  • Center Stage

What will surprise people // What makes beverage brands stronger.

Language: German

Questions and Answers: Yes

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Action description

<< 11:30 - 11:45 | Dr. Uwe Lebok - Welcoming: Corona, drinking, lust and mood? >> << 11:45 – 12:00 | Dr. Uwe Lebok - People and brand in crisis situations and afterwards. Corona keeps the beverage world on tenterhooks, but there will be an afterthought here too. We humans are always finding new ways and adapted behavior patterns. This makes it all the more important for beverage brands to start thinking today about how they want to react positively to the new challenges in the future so as not to remain in "German Angst". >> << 12:00 - 12:20 | Florian Klaus - Rethinking beverages: Brand amazement without gastronomy. The beverage industry experiences the most drastic restrictions in the catering trade. There, a significant sales channel is lost. But it is also a formative place for brand experience. What exactly is a brand missing without gastronomy? And how can this 'something' be compensated as far as possible? >> << 12:20 - 12:45 | Dr. Uwe Lebok - Key Learnings: What makes beverage brands stronger. With limited gastronomy and economic consequences due to Corona, the POS will be the most important touch point to the consumer. With hard-hitting price communication, only those regional beverage brands will be able to pursue a sustainable strategy of strength, which offer a distinctive brand DNA with a clear commitment to the homeland, credible proof of quality and exciting product personalities. >>

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