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The logo of the Academy on the left side and a group of people who gets something explained to beers on the right side of the picture
  • Lecture
  • myBeviale Action

Academy: The European Beer Consumers Union and its German member association, the German Beer Consumers Union

The founding of CAMRA 50 years ago was the start of European beer consumers raising their voices. What triggered this movement?

11/11/2021 2:30:00 PM – 11/11/2021 4:00:00 PM
Digital
The logo of the Academy on the left side and a group of people who gets something explained to beers on the right side of the picture
  • Lecture
  • myBeviale Action

The founding of CAMRA 50 years ago was the start of European beer consumers raising their voices. What triggered this movement?

Language: German

Questions and Answers: Yes

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Action description

Four Britons founded the Campaign for Real Ale, or CAMRA for short, in Ireland on March 16, 1971. They opposed the standardization of the British beer landscape and the disappearance of the traditional cask ale. Today, half a century later, this goal has been achieved: Real Ale is a living part of beer culture in the British Isles, and CAMRA has over 150,000 members.

The founding of this first beer consumer association in Europe brought a new voice into the concert of politicians, the brewing industry and lobbyists, that of the beer drinker. It is concerned with a lasting variety and high quality of the beers served, with the preservation of pubs, bars and taverns as places of leisurely drinking, with a price that is reasonable for all sides, with transparency in the ingredients, but also, of course, with a sensible approach to the subject of alcohol, with education and, overall, with the dissemination of more true knowledge about the beverage beer.

All these issues are still relevant today and coincide in each case with the interests of the other stakeholders in the beer cosmos - and not just in the United Kingdom either. This is why other beer consumer organizations were founded, such as PINT in the Netherlands in 1980, Svenska Ölfrämjandet in Sweden in 1985, and CELCE in Spain in 1987. In 1990 in Bruges, Belgium, beer lovers throughout Europe decided to establish a European umbrella organization, the European Beer Consumer Union (EBCU).

Since then, the beer consumers of Europe have also had a voice at the highest European level, which is often and regularly heard. Twice a year, the delegates meet to discuss current issues and exchange views on the respective situation in their various countries of origin. In the process, topics such as beer tax or alcohol prevention also come into focus, often accompanied by their own studies, some of which are scientifically supervised.

With the GERMAN BEER CONSUMERS UNION (GBCU e.V.), Germany also has its voice in this orchestra, and with Prof. Claus-Christian Carbon from Bamberg, one of its representatives even sits on the Executive Committee, the highest body of the EBCU. In the lecture, GBCU President Markus Raupach will outline the history of the EBCU, introduce its member organizations and the current topics, and will also be open to your suggestions and questions afterwards.

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