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Time to rethink - Design Edition

Special show: Design and concept presentation

11/10/2020 3:00:00 PM – 11/10/2020 4:15:00 PM

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Special show: Design and concept presentation

Language: German

Questions and Answers: Yes

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Action description

<< In the special show "time to rethink – Design Edition", bayern design uses various exhibits to show the possibilities that design offers to the beverage industry. The presentations at the BrauBeviale@stage complement the exhibition with impulses from experts from the fields of practice and material innovation. >> << Programm overview: >> << 15:00 – 15:05 | Sebastian Schnellbögl - Welcome and information on the digital exhibition >> << 15:05 – 15:30 | Lukas Dudek - 60 years of Almdudler: a design relaunch as an opportunity for growth: By creating an intelligent design relaunch, the Austrian cult lemonade was not only modernized in time for the 60th anniversary but also strategically opened for new market segments. >> << 15:30 – 15:50 | Lena Jüngst - Why the future belongs to Life-centered design: Studies show that especially Millennials and the GenZ consume extremely consciously, which creates new challenges for brands. Lena Jüngst, co-founder of air up, presents how their start up used life-centered design to invent and successfully launch a real innovation for a demanding target group. >> << 15:50 – 16:10 | Prof. Aart van Bezooijen - Sustainable Materials for Future-Proof Packaging Design: At this year's Brau Beviale, we are focusing on sustainable materials and processes. New material developments and the potential of technology transfer will be demonstrated with current material and project examples to inspire the world of packaging design. >> read more




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