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From Growth Euphoria to Existential Trepidation

Craft Brewers Use Many Strategies for Surviving the Corona Pandemic

11/10/2020 3:00:00 PM – 11/10/2020 3:30:00 PM

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Craft Brewers Use Many Strategies for Surviving the Corona Pandemic

Language: English

Questions and Answers: Yes

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Horst Dornbusch and Elva Ellen Kowald, both from Cerevisia Communications LLC, a consulting company in the international brewing industry, explain how the current COVID pandemic, which has led to the large-scale shutdown of restaurants, pubs, and taprooms, is affecting the daily operations of craft brewers in the United States.

The presentation highlights several creative and often ingenious marketing and logistics strategies that many breweries had to devise on the spot to ensure their survival as viable businesses during these difficult times. It also highlights how the current strategies are breaking down state and federal alcoholic beverage laws and regulations put in place almost a century ago, at the end of Prohibition.

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