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- Lecture
- Craft Beverage and brau@home Stage
- Marketing and Catering Equipment
- Services, Institutes, Training Institutions and Media
Online beer marketing – More than just a Corona emergency plan!
presented by Klaus Artmann, Connection-one

- Lecture
- Craft Beverage and brau@home Stage
presented by Klaus Artmann, Connection-one
Language: German
Questions and Answers: Yes
Action description
Changes in media use are leading to new challenges for breweries.
The activities of the large beer companies cannot simply be transferred and the confusing many online options are more likely to cause confusion than clarity. Because not everything that is feasible is also economically reasonable! Be inspired by many practical examples and get to know the "Stammtisch" strategy with practical "tangible" answers! Because as a decision-maker you need individual strategic answers and not even more question marks to make good use of the opportunities for customer dialogue, brand, sales or product positioning.