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Positioning beer "valuably" in retail

presented by Klaus Artmann, Connection-one

11/11/2020 1:00:00 PM – 11/11/2020 1:30:00 PM

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myBeviale.com Header Craft Beverage & brau@home Stage
  • Lecture
  • Craft Beverage and brau@home Stage

presented by Klaus Artmann, Connection-one

Language: German

Questions and Answers: Yes

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Action description

Not the price or the promotion, but the beer with all its valuable properties and stories are the focus of attention. Every customer contact point is integrated into the concept, so that everything from the visual impression of the product presentation, to the conversation with the salesperson, as well as any digital communication, all contributes to the same theme. Experience exciting practical insights from the beer discoverer project (GEFAKO).

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