The future of value creation

German beer in the price entry level. Drama for the German beer image or blessing for international consumers? Looking at the market development of German beer exports in the past, it was noticed repeatedly that the large quantities of the "Big Export Players" were often sold in the entry-level price segment. Due to the current developments on the foreign markets, a rethinking seems to be taking place in the meantime. Are we facing a paradigm shift in beer exports? Together with export experts, we take a critical look at past developments in beer exports and discuss different marketing concepts.. PROGRAM OVERVIEW: << 12:00 – 12:10 | Dieter Klenk - German beer in the price entry level - Drama for the German beer image or blessing for international consumers? Review - Present - Outlook - Alternatives >> << 12:10 – 12:25 | Uwe Aichele - Tradition and revolution - departure into a new marketing. A practical concept of repositioning >> << 12:25 – 12:40 | Jan-Peter Stölken - From St.Pauli to the market niches of the world. Best Practice: Reepbana GmbH >> << 12:40 – 13:00 | Georg Fürst - Develop your own ways for export. Best Practice: FUERST WIACEK GmbH >> << 13:00 – 13:20 | Enzo Frauenschuh FrauGruber - Individual sales strategies for export markets. Best Practice: FrauGruber Craft Brewing GmbH >> << 13:20 – 14:00 | Moderation: Dieter Klenk - Practice Panel: Value Creation in Beer Export 2021 >> read more