Beerchain Technology UG Beercoin
Beerchain Technology develops beer-based cryptocurrency for breweries.
- 09.5 Advertising and Marketing
A QR-code is attached to the bottle and can be scanned with our app. The app was developed as a PWA and can adapt to the packing material of the beer to make sure, that the user always sees the beer specific marketing. The QR-codes fulfills two different functions. On the one hand it is used to start the PWA (no download of a native app required) and can then be used to collect the brewery specific coins. We have an integrated map, which can be used to find participating bars close to the user. There the user can exchange the collected coins for a beer. The coins can furthermore be exchanged in an online shop for merchandise of that brewery.
1. The Brewery can integrate their bars into a marketing campaign and reimburse them with their product.
2. They save costs, as they don’t have to develop different native apps for different kind of beers.
3. The brewery gets their own customer loyalty program, based on their beer.
4. They can collect anonymize data points through the scans for live market/trend-analytics.
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