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K&A Brand Research
Context-focused consulting to make brands stronger
Since its foundation in 1984, K&A stands for marketing concepts based on research and qualitative analysis. It is precisely through our qualitative market research and psychodrama research that we activate our clients from a wide range of industries to experience their potential target groups up close and undisguised. We make people behind numbers and role patterns understand what they really are, what they want, what motivates them and why they will buy certain brands more often in certain contexts in the future. K&A has researched, analyzed and advised in almost all industries. Current core competence areas are HealthCare (RX, OTC, KVs), FMCG (especially Food & Beverages), Retail (online/offline), Cosmetics & Fashion, Technology & Telecommunications, Financial and Insurance Services, Publishing & IT and B2B. Case studies as well as numerous specialist publications, seminars and individual bookable lectures on brand management, market positioning and consumer psychology underline our know-how and our passion for "more success with brands"read more