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Hop aroma – Smelling vs Measuring: What kind of information is relevant to the brewer?

300 hop varieties worldwide - each one unique in aroma and flavor. What key figures are needed to create unique beers?

Two men
There are almost 300 different hop varieties worldwide to choose from. Every one of them possesses a unique aroma and flavour. Many of those varieties hold undiscovered potential for exciting aromas in hop forward beers. For brewers, it is more important than ever to know and to recognise their ingredients by heart.