The diverse world of beverage marketing

There are lots of different ways to advertise beverages. These include plenty of occasions where beverage marketing could be successful, such as certain times of the year, public holidays, or new trends. The articles listed in this section contain information about various approaches to beverage marketing. They also put the topic of online retailing for beverages under the microscope, for example: What are the opportunities and what the possibilities? This section also includes social debates, such as the issue of plant-based alternatives for dairy products. Beverage trends also play an important role in marketing. In this section, you can read about the sales figures for the various beverage segments during the pandemic in 2020, for example, along with the trends that have been identified from this. There are also interesting articles about the issue of sustainability, covering global trends for beverage packaging or the advantages and disadvantages of beverage delivery services.