Public relations

Since 2001, at the instigation of the Bavarian Brewers' Association, the name "Bayerisches Bier" has been registered throughout Europe as a "protected geographical indication" and protected against misuse. Our attention-grabbing press and public relations work for "Bayerisches Bier", numerous events and initiatives create a high-quality setting for the entire Bavarian brewing industry to present its beer specialties and help Bavarian beer as a whole to achieve a greater, positive media presence.