Man writes appointments in his calendar and holds a smartphone in his hand


Selected highlights and the entire program at a glance! Here you can get an overview of the varied program of the Launch Days. 

Of course you will also find an overview in the Action Area. Use the filters and find the action that suits you.  

Registration is required to take part in the actions.Become part of the community. 
Don't miss a thing: After the Launch Days, you will also have access to selected recordings of the actions in the Action Area. 



Seven people on stage during a panel discussion

Industry talk

10.11. / 10 AM / Center Stage

On Tuesday, 10 November at 10 AM. we will finally start. After entertaining, virtual greetings from the world of politics, the Launch Days will start with a discussion.

Well-known representatives of the industry, such as Private Breweries Bavaria as the conceptual sponsor, the German Engineering Federation (VDMA), the Association of the Non-Alcoholic Beverage Industry, BarthHaas, KHS and NürnbergMesse will discuss the effects and challenges of the current framework conditions.

But also find out whether they see opportunities in this situation. The event will conclude with a musical delicacy featuring the opening band of recent years, "The Heimatdamisch".

Register now for the action.

Trophy of the European Beer Star

Award ceremony European Beer Star 

11.11. / 2 PM / Award Stage

Since its foundation in 2004 by the private breweries, the European Beer Star, one of the most important beer competitions worldwide, always has been part of the BrauBeviale programme, and so it is also now at the start of the Launch Days of

The jury tasted 2036 beers in 70 categories by 74 jury members in just three days and the tasting took place in October at the Doemens Academy in Gräfelfing.

On Wednesday, 11 November 2020 from 2 pm, everybody can see who was able to win the coveted trophies with their beer creations this year.

Register for the action here.