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Market shares in the beer market in Brazil 2022 Diverse consumer preferences in Brazil
Breweries in Brazil have diversified their products, offering different styles, flavors, and options to meet the diverse consumer preferences. In this context, premium and craft beers have stood out in the market.
The beer market in Brazil is divided between three large corporations – Ambev, Heineken and Grupo Petrópolis (Figure 1).
However, the craft beer sector is also becoming increasingly important in Brazil, reflecting a shift in consumer preferences seeking variety, quality, and unique sensory experiences.
Total of registered breweries in Brazil Remarkable growth of the craft beer market
The craft beer market in Brazil has experienced remarkable growth in the past few years. Recent data indicate a significant increase in the number of craft breweries nationwide, reflecting a growing demand for distinctive products. In the year 2022, the beer and malt production market generated 42,795 jobs. Its peak growth was in the year 2016, when it reached the mark of 48.5% increase in the number of breweries. In 2022, the total number of registered breweries reached the mark of 1,729, representing a growth of 11.6%.
The craft beer market in Brazil presents a promising scenario, with a continuous increase in demand for quality products. According to the 2022 beer annuary, by the end of that year, Brazil had 42,831 registered beers, resulting in an average of 24.8 beer registrations per brewery.
Large craft beer selection – no longer a rarity in Brazilian supermarketsChanging consumer habits
Brazilian consumers are increasingly willing to try new beers and pay a higher price for quality products. As in other markets, there is a growing awareness of health and well-being, factors that influence their choices. The demand for unique flavors and innovative ingredients drives the popularity of craft beers. Lower alcohol content and alcohol-free beers have also gained popularity.
Brazilian craft beer is also increasingly being exported
There is a growing opportunity for Brazilian craft breweries to expand their presence in the international market. Recognized quality and diversity of styles can boost exports and contribute to the country's economy. In 2022, Brazil exported the equivalent of U$ 120,047,504, with 62.3% of this value going only to Paraguay, the largest importer of Brazilian beer.
Regarding Brazilian imports, its peak occurred in 2015, totaling U$ 56,375,722. However, in 2022, the imported value decreased to U$ 13,008,858. The countries that export the most to Brazil are: 1st Belgium, 2nd Germany, 3rd United States, 4th Uruguay, and 5th Spain.
Overcoming regulatory challenges and exploring export opportunities are crucial aspects for the sustainable development of the sector. As the craft beer culture consolidates, it is expected that the market will continue to evolve and contribute significantly to the beverage industry in Brazil.
