This page is fully or partially automatically translated.
Make an appointment with
So that you can make an appointment, the calendar will open in a new tab on the personal profile of your contact person.
Create an onsite appointment with
So that you can make an onsite appointment, the appointment request will open in a new tab.
Special show presents extraordinary design solutions at BrauBeviale 2023
The exhibits shown at Mix it up! illustrate that several parameters interact in the design process. Depending on the initial situation and requirements, different emphases are set. The targeted and finely tuned mix of the individual parameters creates the specific playful, empathetic and emotional concepts. It is always about the optimal interplay of functionality, aesthetics and sustainability as well as the attitude behind them, which are translated into a design in an original and creative way.The exhibition Mix it up! places special emphasis on new, surprising approaches (Evolution), emotionality and interaction (Celebration) and emphasises exchange, clear messages and positions (Conversation).
BUNA poster campaignConversation
Good design goes beyond aesthetics. Good design is a powerful tool to connect diverse cultures, people, companies and customers. Exhibits focusing on positions and messages achieve this through effective brand strategies, communication design and innovative systems or processes. Through the use of typography, strong colours, graphics and a concise design language, they build an emotional connection with their audience, reinforce their values and thus stand out not only in the B2B but also in the B2C sector.
Under the heading Conversation, it is also about how networks and communities can be formed through well-designed interactive processes and a striking brand presence. The design of whiskey sour brand BUNA, for example, with its heavy, chunky wordmark, aims to capture the attention of a new audience with a bold presence while alluding to the spirit's higher alcohol content. The design by Berlin-based designer Carla Palette and the playful, tongue-in-cheek illustrations by Antonio Carceles set the brand apart from what is known and expected from other whiskey brands.
The lightweight SUMMA glass bottle weighs only 420 gramsEvolution
In the "Evolution" category, the exhibition takes up design innovations and shows new approaches and solutions that have the potential to revolutionise the market. Because for a long time now, it has not only been about creating sustainable products, but also about considering the entire life cycle of a product.
The Lageder winery, for example, is not only concerned with the contents of the bottle, but also with the bottle itself. In order to improve the overall CO2 balance, the specially developed lightweight glass bottle SUMMA is used for the entire range. It weighs only 420 grams and thus saves more than 100 tonnes of glass per year, which now does not have to be produced, transported and recycled. The bottle is deliberately not patented so that as many wineries as possible could follow suit. Lageder also uses natural cork, paper loops instead of zinc capsules and aluminium screw caps as well as water-based printing inks.
Products reflect the culture and identity of the company – as in the case of the public welfare balanced beer brand Quartiermeister Celebration
Powerful expressions can help underline the identity and character of companies, products and services. From the design of packaging and labels to the staging of spaces or the design of events, there are many ways to celebrate beverages, community, design and companies. In the Celebration category, we showcase creative and innovative approaches by designers and beverage companies that celebrate their products and culture in ways that emphasise their identity.
One example is Quartiermeister, a public service beer brand that uses its proceeds to fund charitable projects. The company lets a community decide on the allocation of funds.
Sisters in Wine, a project by winemaker Martina Bernhard, is also about social issues. The colourful and diverse labels designed by the Alma agency celebrate female individuality and diversity at the same time. The proceeds are used to support projects in favour of women in countries of the global south, helping them to build a self-determined life.
Several exhibits from Bavaria will also be on display at Mix it up!: The Fürth-based company KURZ is represented with Make a Mark, an exclusive design innovation project that Leonhard KURZ developed together with ESTAL and Avery Dennison.
Designer Martin Appoldt also has his office in Fürth. For the catering company Benz & Co. he developed packaging that doubles as a bottle cooler.
Büro Bungalow from Würzburg, on the other hand, have designed labels for Dominik Held's natural wines that take up the complexity and diversity of the wine varieties, abstract them and put them in a new context with typography and colour.
And Munich is home to the makers of Metabrewsociety, who, through a clever investment strategy with NFT, bought a family brewery in Naila, Upper Franconia.
Accompanying the exhibition, the Forum will present in-depth design impulses from selected exhibitors.
Designwalk
During the Designwalk, a designer will guide interested trade visitors on a 50-minute tour of exemplary exhibitor contributions. Thematically, the Designwalk is based on the aspects of the bayern design exhibition Mix it up!
Special show Mix it up!, Hall 4A, BrauBeviale 28 - 30 November 2023, Nuremberg
